#amazon

Sales are up over normal but nothing crazy. Only ran a promo on a couple of our SKUs though

Mind me asking what category?

Supplements

We've been seeing really different results across brands. We have a beauty brand that's up about 8x and crushing. Lowest for us is about 2x.

How about you @Gurdeep Sahota?

Huge growth day 1 and then drops over the next two days?

Up around 2x. Snacking

I found from all the brands we managed, anyone priced between 55-80 had the best new to brand customers sales, im thinking that the discount needs to be strong enough to allow a different price conscious customer to be able to try your product in supplements. so ironically the lower your price, the stronger your discount should be. for example if your priced around $50, your discount needs to get you under $35, if your 19.99, you need to tap into the audience that is usually shopping for items around 9-12$ if your $80, you need to get to the $50-$65 audience... if that makes any sense at all

avg day for them is 2.3-2.5 k, we did 26K day 1, 13.5 day 2, 12K day 3 and 16.5k day 4

usually $70 supplement, went down to $55 but lost the coupon on day 2 for a bit