#amazon

hi @Luri, always happy to chat strategies if you need an ear !

Hi @Andrew Bonasso and <@U08DLFB6ESZ> ! Thanks for replying.
We are a small brand still for Amazon and we sell organic pads through Vendor and also as Seller FBA. We have recently started and are in doubt about what should work best:
1. portfolio: should we have the same SKUs we have for FBA available for Vendor too? (Amazon doesn’t necessarily put a PO for all SKUs, but they do, would they give some preference for the asin in the Vendor?)
2. Ads: how can we leverage Ads when having the SKUs in Vendor and Seller instead of "competing” for the same key words?
We are located in Brazil, but I guess the process and algorithm work in the same way as in the US.

Thanks a ton guys!

Great questions! Congrats on expanding to the US 🥳
To best operate a hybrid model, you'll want to assign each item to a platform.

1. No. You will not want to assign the same item under both platforms. Amazon will always give preference for their items and will almost always win the by box.
2. Ads are tied to the selling account. Since you are operating two selling (Vendor + Seller Central) you will need to operate two advertising accounts. These will will not work in tandem and will act as two separate sellers in Amazon's eyes. To best avoid ad competition against, you'll want to address this in your assortment / portfolio strategy. Maybe offer similar types of products in each platform so the keywords don't compete. Or, you can offer your hero items in Vendor and sell your slower moving inventory through Seller Central with little or no ad spend.

While it may seem a bit overwhelming that there are a lot of ways to answer your question, you can also take the perspective that this allows you to choose a solution that best fits your business. Just means you can be adaptable depending on your needs 🙂

On the whole though, Amazon is typically pushing sellers to FBA instead of vendor. You may also wish to just focus on that platform.

For all of years of operating, we've only recommended vendor to a small handful of brands. Most of the time seller central makes the most sense.