#announcements
Stay in the loop with important updates, announcements, and news related to our community and the wider e-commerce industry. Keep an eye out for new episode drops announced here! :loudspeaker::newspaper:
Thread
📣 It’s that time of the month again!
Nik is heading into the studio tomorrow to record the next episode — and as always, he’ll be answering questions straight from the community.
Got something you want him to cover? Drop your question in this thread! 👇
How to get reviews as a new brand.
We’ve tried offering % off as well as $ off your next purchase. Still no bites.
I second Wes' question.
Another question as a new brand here running Meta ads... I have solid top of funnel metrics (CTR, CPC, and ATC) but lower funnel from ATC to checkout initiated and checkout initiated to completed checkout numbers are very poor. There is nothing wrong on a technical side or UX wise such as errors, broken payments, etc.
Thanks @Shin Takeda
Our (Neat) is spending $900 / day on ads (80% on FB/IG and 20% on Google). We're testing into Tiktok and Applovin to see if we can prove the unit economics.
Question: How do you think about ad spend / marketing budget that goes to testing new channels & tactics?
How much of the budget do you put towards this? (5% / 20%)
One thought is to always try new channels / tactics to diversify against dependency on core channels like FBIG. Plus you can stay cutting edge. But, it means that you could be wasting money in the short term for the hope of a bigger pay off in the long term.
There is a difference between Apparel Brands and other D2C brands because a lot of the marketing tactics that Nik talks about don't apply to Lifestyle Apparel brands. So would love to know his thoughts on how he thinks about marketing lifestyle apparel brands.
Know you are a fan of Motion and an investor, but how can you actually use Motion if it is only able to report Facebook metrics and not from a third party attribution tool? Doesn't truly tell the team what is honestly working
What are a few effective ways to get press and/or awards to increase your brand value and social status?
Has Nik talked about tariffs in an episode yet? Feel like this is just a softball, but what are some interesting or effective strategies he’s seen from his clients for dealing with the uncertainty / possible cost increase from tariffs?
Best pathway to market a $1,500 product without a big advertising/ad testing budget?
What are different ways to build a community around your brand?
As a communications and marketing professional, what strategic campaign would you recommend I lead next to drive measurable growth and demonstrate clear ROI in today’s digital ecosystem?