#podcast-limited-supply

🎙️ @channel NEW EPISODE: The Right Way to Work With Influencers | S15-E2

Most brands say they want to work with creators… but most still get it wrong.
In this episode, @Nik Sharma sits down with Ben Soffer (Founder, Spritz Society) to break down what real creator marketing looks like, and why creators aren’t just distribution, but long-term growth partners when brands know how to work with them.

🎧 Listen here:
Spotify | Apple Podcasts | YouTube

👇 What they dive into:
• Why influencer marketing breaks❌
◦ Treating creators like paid ads instead of people
◦ Over-controlled briefs that kill authenticity
◦ Chasing likes instead of impact
• Creators ≠ distribution🤝
◦ Creators as community builders, not megaphones
◦ How trust transfers from creator → brand
◦ Creators as cultural translators
• How partnerships evolve as brands scale📈
◦ Early-stage vs. scaled creator strategies
◦ When one-off posts stop working
◦ Why long-term relationships outperform campaigns
• Gifting, PR & seeding (what actually works)🎁
◦ Why gifting without context often backfires
◦ PR blasts vs. intentional creator seeding
◦ Relationship-first outreach that creates real advocacy
• Micro vs. macro creators📊
◦ When smaller creators outperform big names
◦ Matching creator size to business goals
◦ Depth of trust vs. raw reach
• Metrics that matter📉
◦ Why saves, shares, and sends beat likes
◦ Measuring intent, not vanity
◦ Using qualitative feedback to guide strategy
👉 If you’re running influencer or creator programs, this one’s worth your time.

💬 Thread question:
What’s one creator partnership that actually worked for you, and why?