#podcast-limited-supply

S5 E7 talking about the Amazon seller Utopia Bedding. I've just gone back and listened to it for the third time. I'm really surprised I've not heard more about theses guys or people discussing it. They have one of the most impressive businesses I've heard within D2C and they seem very unknown.

It's just so impressive the way they've took full control of every aspect of their manufacturing, logistics, everything in-house. So the only thing they're relying on is themselves (and Amazon marketplace.)

These are the kind of companies I love to hear about, would be so good to get them on the POD.

And as someone who manufactures their own products I dream about owning all aspects of the production line. Countless times we've been let down by unreliable suppliers over the years, really is no wonder manufacturing went abroad - other than the cost saving.