#retention

Thread

Patrick McDonnell June 23, 2023 at 01:21 AM

Amateur question on email lists

Do you send marketing/drip emails from your primary domain (for us it's flapjack.co)?

Or do you put it on a secondary domains (say flapjackmenu.com) to avoid burning the primary domain?

Nick D'Urbano June 27, 2023 at 05:57 PM

Patrick, in my experience you’d only use an alt email address if you’re doing heavy out-bounding or solicitation where you run the risk of folks marking you as spam/junk/etc.

Patrick McDonnell June 27, 2023 at 07:25 PM

We would be following up with leads that give us their contact form. So maybe 2-3 emails a lead

Patrick McDonnell June 27, 2023 at 07:26 PM

Think we should at least have them confirm their email address?

Patrick McDonnell June 27, 2023 at 07:26 PM

Double opt in rather*