#wholesale-tariffs
Thread
Hi All - I am helping a food company build out their go-to-market. The company sells gluten and allergen-free lunch kits for kids. The kits are frozen, They currently sell to schools and we are launching a DTC site, but we think there's probably a large opportunity in retail. We are just at the beginning of building our understanding about how to get the product in retail. I would really appreciate any feedback from the group. Thank you!
• How / where to start?
• Does anyone have experience launching wholesale via Faire? What worked, what didn't, how to model out what to expect, etc.
@Shin Takeda ^ 🙂
Whaaat? The one Nik Sharma video I haven't watched? What a treat - thank you @Anubhav Narula
@Jennifer Fremont-Smith Bit late here as I just joined the slack community - I have background in wholesale of a frozen food product (organic soft pretzels). I like <@U07S7MUTFTM> point of starting local to build out some proof of concepts and have some data to show larger retailers/distributors. That’s what we did and quickly got attention of people in our community who were tied in with some decision makers at retailers.
Going the club route could also be huge for you (if you have the manufacturing / co-man capacity). I’ve been working on a product with the team at Costco and they’re amazing to work with. Happy to provide more context to that experience if you’re interested.
Also, very important points about packaging displaying well in freezer! Think pops of color bc you’re going to constantly fight the glass door + condensation.