#the-welcome-mat

Hi All - Super excited to be joining this group. I lead the podcast and email newsletter media buying team at Incremental Media. We specialize in helping brands acquire new customers cost-effectively in channels like podcasts and package inserts.

If you just read that last sentence and thought WTF are package inserts, I recently spoke with Marketing Brew about our work in that channel. In short, inserts are when you get a package and there are offers from other brands inside.

The article is a good 101 on what inserts are, what brands they make sense for (i.e. D2C brands with a high AOV or LTV), and how to measure performance in the channel. Check it out!

https://www.marketingbrew.com/stories/2023/02/15/why-inserts-aka-the-ads-slipped-into-packages-are-having-a-moment