#the-welcome-mat

Hey everyone!
Tough act to follow after Marco’s amazing journey (huge congrats 👏).
I'm Hattie, founder of Fruity Booty — a UK-based DTC lingerie, swimwear, and clothing brand. I started the company in 2016 with a tiny budget and bootstrapped the business for many years, and we've now grown past £1M+ revenue, scaling at 50% YoY.
My expertise is in building female-focused, sustainable fashion brands, with a focus on product, growth, brand strategy, and understanding Millennial + Gen Z consumers. I’m based in London, and we’re just about to head to NYC for a pop-up — would love to connect if you’re around!
Excited to be part of this group and learn from all of you. Please feel free to DM me if I can help with anything 💛
Wishing you all a lovely weekend!