#ops-supply-chain
Thread
Hi everyone, Shopify Markets vs. Expansion stores? We sell pet supplements in two EU countries, we want to expand to three more in the next 12 months. Right now, we are going the way of Expansion stores but I am hearing that big brands do exactly the opposite. What are your thoughts? We want to localize (language, payment options, email flows, products, shipping companies) but I am seeing that Shopify is doing a lot of work on Markets. Any experience would be valuable! Thank you!
Hey Pavel, after a few recent updates by Shopify, its now easier than ever to do expansions on a single store. There normally would be multiple things to consider but now its definitely easier to do with a single store instance. Here is why:
• Shopify recently allowed connecting multiple bank accounts with the following currencies to be used as your payout account. That eliminates the 2 % transaction conversion fee that they charged if your order currency didn’t match the payout currency. Also eliminates any fees connected to automatic refunds.
◦ Supported currencies (covers entire EU I believe and some main world currencies):
▪︎ AUD, CAD, CHF, CZK, DKK, GBP, HKD, HUF, JPY, NOK, NZD, PLN, RON, SEK, SGD, USD, ZAR, EUR
• processing orders on a single store with CoD or Bank transfer payments in multiple different currencies isn’t a problem anymore. There was a recent update by Shopify that solved it and this was obviously a huge blocker for Central / Eastern European Shopify brands. This is solved if you are on Shopify Plus.
Other things to consider:
• Emailing - Should be easy, you just segment based on the locale / country data that Shopify populates for each user in Klaviyo.
• Shipping - Use otherwise its just about the setup of each shipping method in settings of the store.
• Language - You can now translate 99 % of the storefront with Translate & Adapt app. Usually the main apps on the app store have an integration ready with this app.
• Products - Shouldn’t require any work, except for product feeds and their localization. You might need another app there like . If you are using a WMS, ERP or have some other relatively complex tool that works with products and you need to have separate products in the admin for each market, you can always hide them on the storefront via a code customization.
And thank you for the question! Actually might be a banger post that I can use 😄
Interesting!
Is this all possible on a basic Shopify account or does it require the +?
I was reviewing my payment costs yesterday and was a bit appalled by what I have to pay for each order! My shop sells worldwide, I’m Belgium based and do a lot of business in USA (usd), uk (pound) and rest of Europe. So all the currencies different from euro I have to convert and this is at a high rate… I use Shopify markets btw for this setup and offer only 1 language : English