#tech-talk
Thread
Hi everyone! Any one had any luck with AI powered CRO platforms?
Example? Which platforms are you referring to?
Something like this:
Just thinking to remove some of the human element and let the AI always be testing and optimizing in the background, for faster learnings and kpi improvements.
Never seen any such platform be actually feasible. Speaking of, what brand are you looking to implement such a solution? Yours or a client's?
Seems premature I agree...we'll get there eventually no doubt. My brand.
I would stay away from this particular one... major red flags
Their copywriting on the CRO page(s) screams "We don't know what we are talking about but let's put AI in front of it and people will buy it"
<@U085H1CK9D1> with all due respect... the makers of this tool either don't know what they are talking about or are misleading potential clients on purpose. Neither of these is a great business model.
Just a quick scan of their copy reveals gems like these:
"Is Max suitable for low traffic websites?: Yes, Max’s AI algorithms are designed to optimize even with minimal data. By leveraging predictive modeling and real-time insights, it ensures actionable results regardless of traffic volume."
"How many experiments can I run with Max compared to traditional tools?: With traditional tools, most teams run 5-10 experiments monthly due to manual limitations. Max automates processes, allowing businesses to run 50-100+ experiments monthly, scaling efforts without increasing resources."
"Real-Time Testing Beyond
A/B: Embracing Complexity
Basic A/B tests have limits—Max doesn’t. Effortlessly run multivariate and multi-page experiments, uncovering the best-performing combinations of layouts, CTAs, and product displays at scale, all in real time."
I can go on but I think you get the idea. Each piece of copy is written for an audience that has no idea about A/B testing, experimentation, statistics and how the whole thing works.
Somehow this one is even worse <@U081XNJ7FTL>
Typos on the homepage, lots and lots of unclear/confusing sections, sparse details on how it actually works, again throwing AI in front of pretty much anything...
On top of that... The pricing is really off. Prices for 1k, 10K and 50K when websites with that level of traffic shouldn't be testing in the first place and anything above 100K is Custom???
Unbelievable claims like "millions of tests per month" 😮
"22.47% Average increase in conversion rate" - This is in the hero section... BS meter through the roof right away.