#tech-talk

Thread

Curtis Rummel March 31, 2025 at 06:47 PM

Hey all, I have a question regarding retailer wholesale purchase orders (via EDI). How are brands currently sending the details of wholesale orders they need to ship to their 3PL so that the correct products go out at the correct time/method?

(We currently use SPS Commerce for EDI and Shopify/ShipStation for DTC orders, but we have a makeshift process for sending the wholesale order details to our warehouse for prep & shipment.)

Chad Michael Carleton March 31, 2025 at 06:59 PM

Perhaps this is a contrarian opinion, but I’ve been on the retail side, the manufacturer side, and now we run a 3PL for dozens of companies doing exactly this.

For brands with less than 8 figures of wholesale/EDI eligible shipments, the effort to make all these connections communicate with each other effectively is rarely worth it.

SPS is expensive and the lead times on new connections are routinely more than 6 weeks.

Additionally, many wholesalers don’t accept EDI, or they have their own proprietary portal.

The effort required to consolidate all these connections into one platform for the sake of consolidation doesn’t actually net significant benefit.


Belaboring this a bit more. If you don’t have a decent ERP, then you’re going to be reconnecting most of these connections when you finally implement one. That’s another expense and management of continuity that is difficult to justify.


My recommendation for most brands is to do it the hard way: Hire a VA and hand-key these orders. Update inventory routinely. Manage the flow of supplemental documentation to the 3PL manually.

The likelihood that middleware drops key information when you’re connecting so many platforms is quite high. In the long run, you’ll probably hire a VA to double check the systems anyways.

More than likely you’ll need to hire one to input the misc retailer orders that don’t use EDI.

Finally, EDI doesn’t manage nuance. The orders will likely have some human intervention anyways.


But if you HAVE to go with EDI, or your volume justifies it, you can make it easier on yourself by checking out GoodDaySoftware.com (ERP) and/or Crstl.ai (EDI intermediary).

They’re low-lift and easy implementation, and most importantly, they won’t need reconnected and reconfigured as your business grows. They’re accessible from the start and scalable for the long term.

I’m sure @Dipti Desai will have good contributions to the topic 😄

Curtis Rummel March 31, 2025 at 07:42 PM

Great insights, thanks!

The initial retailers I'm working with all require EDI to process everything (Walmart, Army, Navy, iHerb) so it's moreso just a question of 1) how to process everything and then 2) how is it getting to the 3PL so they can read/process it.

@Chad Michael Carleton as a 3PL, how do you receive wholesale orders to process currently? Is it an email that contains all the purchase order details plus the shipping/EDI labels?

Aaron Alpeter March 31, 2025 at 08:29 PM

There are several other really good EDI providers out there that are much cheaper than SPS. Depending on the relationship with your broker they may offer a managed service as well

Curtis Rummel March 31, 2025 at 08:37 PM

Yeah honestly I've already lost enough brain cells dealing with EDI over the last few months and it's finally at a good spot. Just looking for efficiency now with regards to providing it to my 3PL in the best way possible.

Aaron Alpeter March 31, 2025 at 08:45 PM

lol yeah it’s amazing how 3 simple letter can cause so much stress.

If you’re looking for some folks to manage the day to day I’m happy to connect you there as well.

Curtis Rummel March 31, 2025 at 09:05 PM

Appreciate it. I'm first just trying to explore what/how people are communicating this to their 3PL and if it is truly just always a manual process & emailing the 3PL contact with the wholesale order details/instructions/labels.

Aaron Alpeter March 31, 2025 at 09:20 PM

In terms of a routing guide, yes. There is a new company called retail ready that is launching that tries to do this systematically. Seems really promising but haven’t used it yet personally

Curtis Rummel April 01, 2025 at 02:33 PM

Interesting, thanks

Chad Michael Carleton April 01, 2025 at 05:20 PM

Yes. Email (or slack message). We have our clients create the order in Shiphero and upload the supplemental docs

Dipti Desai April 01, 2025 at 08:44 PM

Thanks @Chad Michael Carleton; @Curtis Rummel looks we got introduced via email a short while ago - talk soon!

Dipti Desai April 01, 2025 at 09:04 PM

Thanks @Chad Michael Carleton; @Curtis Rummel someone from our team should be reaching out shortly, thanks!

Dipti Desai April 01, 2025 at 09:53 PM

And at Crstl, we are also partners with the great folks over at GoodDay!