#tech-talk

Thread

Patrick McDonnell March 09, 2024 at 12:39 AM

Amateur question, but we only track our Meta ads through UTM parameters. Post IOS 14 is there a better way to do this?

We run lead gen ads and can't trace back 50% of our conversions (the conversion is showing in Meta, but we can't see which ad group, or ad its in). Is there a better way?

Aaron Hayes March 09, 2024 at 01:31 AM

For lead gen Hyros is the best imo. I don't run ads without it. Triplewhale is great to but ive never tried it for leadgen

https://hyros.com/

Patrick McDonnell March 09, 2024 at 02:56 AM

Thanks Aaron, I’ll check it out

Shivam Sharma March 15, 2024 at 02:52 PM

In addition to external tools, few things you can try different landing pages per campaign - this way you will have an additional data point on how much traffic each campaign is driving and leading to people filling out the leads form.