#cx-retention

The alternative option is to embrace it with a higher price on the Amazon equivalent. I have tested a few ways and depends on the product and the difference in price you will find there is a price elasticity that customers will accept for the convenience and returns process / customer service / delivery promise on Amazon versus own site. You may also run Amazon with Prime but with 3P fulfilment. It may be possible with your local Amazon version, but with Amazon they added a bunch of rules which make this harder to do (7-day fulfilment killed us).

Make sure you retain them on your own website. We do so by including a small flyer with some incentive like a discount code to next time buy from the website

Just to be clear, we don't sell in the US so we're talking about Lazada/Shopee. They give shoppers a lot of benefits (literally free money) so it feels very competitive despite them buying from our store.

Good idea @Thijs Roelofs what we have done so far:
• Register for Warranty (have them give our email, and then we offer a discount to buy from the website)
• Add us on Line/Email so they're in another list.
• Free gifts - We offer free gifts on our website to boost $AOV + incentive to shop on our website
Meta told us we're doing much better than other sellers. We're doing 50-60% on our website, rest on Shopee/Lazada but it's very costly. We're expanding internationally to non-Shopee/Lazada dominant countries to battle this

Think those are already very good approaches, in the end you can also choose to just up your price a bit on those platforms, people that search for the product will buy from your shop because it's cheaper, and the ones that will still buy on those platforms are more profitable for u