#cx-retention

Thread

Sean Reyes July 30, 2024 at 12:25 AM

Lots of our customers are verbally telling us they’re waiting for a sale, even though we have some decent offers on the site currently, a sale most likely wont be better than what’s currently available.

People generally waiting for the Labor Day sale period, which was good for us last year, but it set us up for a very hard September/october, as that traffic is now waiting on BFCM.

Any unique ideas floating around retention for retailers? Since our customers are shopping us against many other competitors.

Anubhav Narula July 30, 2024 at 07:34 AM

@Wiehan Britz Any good ideas on retention?

Wiehan Britz July 30, 2024 at 09:11 AM

Thanks for the tag @Anubhav Narula

@Sean Reyes Few things top of mind that we've seen work in the past:

  1. Value-based incentives
    e.g. limited-time value bundles (free gift with X purchase)

  2. Influencer campaign
    Try and control the desirability of the product by attaching it to an influencer in the community

  3. Loyalty incentives
    "Buy now and earn double the reward points"

It's tricky since you want to tap into the marketing psychology aspect here.. what is the one thing that will make them act now and not later.

Wiehan Britz July 30, 2024 at 09:12 AM

and of course it will depend on your product category as well

Sean Reyes July 30, 2024 at 03:30 PM

Great perspectives, i know how i can apply a couple of those to ours, thanks for the input

Wiehan Britz July 30, 2024 at 05:46 PM

Always. Curious; what's your tech stack like and what are some of your fav tools installed? @Sean Reyes