#cx-retention
Thread
Just a shout out to pop up software. We were on boarded a month ago and went from a 2-3% email opt in to over 21%. We have maintained if not increased revenue since going live, and can confirm we have also seen great results on 3 other sites now we also implemented it on.
It’s also worth noting you work with the founders during the onboarding and they make it super easy for you. They run split testing free of charge and you can tell they want the best for your business.
Let me know of anyone wants an intro.
Can attest Alia is a great team, and a great product, and Shaan and Cory are proactive, strategic, and they make it all easy! Glad it went so well for you Kris!
Yeh good to hear! We worked with Corey who was excellent with my team.
Going from like 8 emails a day to over 100 is impressive. Plus we are attaining a heap of addition information through questions/quiz etc.
I’ve also got 2 sets of folks I trust for quizzes deeper into the customer journey or post purchase in case your curiosity is piqued. Each works especially well for leveraging certain kinds of emotional investment, certain motivations.
Imho the secret in Alia is the proactive reciprocity/investment — that’s what makes it feel personal even before you get started on personalization! ( I’ve got +15 yrs in brand equity marketing experience so I love apps that lean into this! )
Kris if you’re at 21% opt in now, I’m curious—what’s the new goal you want for like 90 days?
I haven’t really thought about it much to be honest, I’m focusing on the other brands as the results were good but not as good as this one.
I’m intrigued at how the conversion goes for these newly opted in customers and how to translates to revenue.
This brand in particular has a long purchase cycle, as it’s in the baby niche.
Ah! Gotcha—could be good to lean into a customer education/customer community email campaign angle, especially from FAQs or friction points recently solved by the CX support team. To continue the feeling of the original opt in, I mean.
Are you using Alia with multiple brands? I’d be curious to hear if so and if those brands are in different niches.
Yeh I like that! We have been working really hard on post purchase at the moment, as we identified that our repeat purchase rate was between 8-14 percent over the brands. When we worked out the revenue that can come from moving the needle from say 13 to 16% RPR, it was mind blowing.
All brands are in difference niches.
Apparel
Bedding
Lifestyle/travel
Baby
Baby is performing easily best
Interesting! Depending on avg price point I might have one or two other conversions boosters that you’d have success with. Happy to share notes.
And also I’ve done several variations on the email campaigns I mentioned, happy to share there too.
Yeh amazing! Dm me if that best. Thanks so much
Sure thing—sending now before I’m heading out for the holiday.
I’m currently in Europe of a 7 weeks holiday 🌴
Lovely Kris — have an amazing time!
Why is Alia better than Attentive?
I’ve never tried attentive. I moved from just uno due to the tech they had over kalviyo
yeh its solid <@U07KL3TGX8X>
It settled at 17.1% last 30 days. SMS opt in is also very good.