#cx-retention

I’m reviewing our Klaviyo abandoned cart and checkout flows and wanted to get some input.

Product type: Mid-high AOV (avg. order ~$220)
📈 Customer behavior: Based on post-purchase surveys, only ~40% of customers order within 7 days of first seeing the product. A good chunk take 14–30+ days.
🧠 Here’s what I’m proposing:
Added to Cart Flow
– Runs over ~15 days
– 5 emails
– Starts with a reminder (no offer), then escalates to 10% and finally 15%
Checkout Started Flow
– Runs over ~10 days
– 5 emails
– Faster pace with stronger intent assumed with offer introduced earlier

Curious to hear if you think these timeframes are too long, too short, or if you’d structure it differently based on this kind of buying behavior?
Thanks in advance! 🙏