#marketing-cx-cs-retention
Thread
I’m assisting an eyewear brand that hasn’t done a great job collecting customer reviews. We need to build review volume quickly, while also ensuring each SKU has enough reviews to feel credible, but the challenge is that the catalog includes many SKUs. What’s the best way to scale reviews efficiently without fragmenting social proof or overwhelming customers?
Looping in @Vikram Dhindsa @Sean Agatep @Skyller Smith-Davis <@U098FA20316> @Giuseppe Capone <@U07KWLQK47J> @Hannelore Casteels @Andres Alla @Will Mahon-Heap. Would love to hear your thoughts on this one!
If they haven’t already, make sure they’ve got automated review requests set up (Loox or whatever app they use. We’ve found 15% discount on next order is a great incentive, or 20-25% if they include photo/video).
For one-off review acquisition, our most successful strategy by far has been incorporating that request into our monthly product/customer survey.
We send out a custom Typeform survey once per month / every 2 months, where we ask feedback on new product ideas, iterations, marketing ideas etc. We get ~500 submissions every time, and this strategy has been our core approach to product dev. If we feel like we need new reviews (perhaps on SKU level, or even to our Trustpilot) we include that at the end of the survey. We can easily get 10-50 Trustpilot reviews. As a bonus, you can ask if anyone would like to shoot some UGC content. You’ll get a few for sure, and this is invaluable for your creative engine
Agree with everything @Andres Alla mentioned- personalizing the message helps as well
@Sean Agatep Great brand! Check us out . Great potential for some sort of a collab 🙂