#cx-retention

Thread

Mallika Saharia June 20, 2025 at 11:41 AM

Hi folks! Would any of you have a sense of what good email marketing consent rates generally in the UK look like for retention marketing?

For context we’re a DTC beauty brand with product market fit in both US and UK but our reliance on paid socials is relatively quite high for retention marketing in the UK- hence curious

Ty in advance :)

Jim Huffman June 24, 2025 at 10:41 PM

Not sure if this is helpful but here is the Klaviyo Benchmark report: https://www.klaviyo.com/products/email-marketing/benchmarks