#marketing-cx-cs-retention

Love that you highlighted benefits of the products, and everything is look nice and easy to navigate, what I would change Is adding more customer testimonials images, videos just boosting the customer trust with other customers telling about your product, look at tabs.co example I hope this helps 🙂

Love your branding 😍

It seems that not being petroleum based is a core part of your value proposition, so maybe at the top of your page you could say something like “made with X, not petroleum jelly”

Could also help to push social proof up higher on the page. “423 five star reviews on Amazon” or whatever.

And small thing, but on the comparison chart, I think it would come off stronger with red X’s instead of blanks where competitors fall short

Love the overall vibe!

Home: think the headline + cta and imagery could be closer to the middle. It is pretty far out with a lot of empty space in the middle. I instantly thought that something was wrong ~

Website speed: When I clicked the CTA, the page loaded pretty slowly. I did a speed test and see screenshots for results. I would try to go to about 70-80 for desktop / 40-50 for mobile

I can't find this anymore but with pop ups, my suggestion is to try to get your XYZ% headline text bigger as that is the main sell

I think moving "available at amazon, target, walmart" can be on the second fold or within your hero. That is some great social proof to have about your product!

Very cute! Love the branding. You have UGC, social proof, your brand story. I think you nailed it! I agree about the feedback above about adding x’s in your competitor chart. That initially confused me/I thought the page hadn’t finished loading.

The best feedback would be from your customers! Install hotjar or Microsoft clarity to see where ppl are clicking or having issues on the page.

Edit: Can you add your logo to the site footer? I’d also add a link to your About Page in the footer.

@Sara Zivkovic thanks for your feedback and the site reference!

@Steven Rho - Thank you! we don't have alot of amazon reviews that that particular product. (It's new) any other social proof examples I should include?

@John Miyoshi thanks! What do mean by switching available at XYZ to second? Another page?

@Evadney thanks also! I've never heard of Mircosoft clarity. I'll check it out!

You’ve got your Loox reviews, so you could move that up higher or even better, curate your best ones with pictures and put them right below your scrolling banner

I saw a pop up to sign up for newsletter or something. I closed it right away by habit.

I think it is same as free + quick shipping $40 message? but this only popped out once so not sure if this was intentional

❤️

Looks great! The scrolling "meet our community" is a bit loud in my opinion. I clicked on it expecting to meet people but it took me to a product page.

@Richard Tanksley great. I just updated that last night. I’ll switch that out

Any suggestions on what you text you would include there instead?

If the goal is to drive people to the online store, then I would say something like "meet our products"

@Richard Tanksley Thank you!!

You are welcome!

Hi, I love it! The vibe is so cool. On your PDP I like that you've explained any ingredients that might deter someone from buying & save them time. (e.g. Opitphen (Paraben-free preservative, so it's mold-free). Very smart because many brands don't so this.