#everything-marketing

What would you do in this scenario?

We have a GAds maximum cost-per-click campaign that was doing well (2-3 leads per day ~$30 CPA). We were going to give it another week before experimenting and moving it to maximize conversions.

Two days ago, a large competitor starting running ads on our keywords and the campaign stopped converting. Full budget spent, 0 conversions.

I can run an experiment with the old campaign (why not, it's not converting) and allocate 99% of the budget to a new max conversions campaign. The recommended target CPA is now around $90.

Am I missing something? Any other options?