#everything-marketing

Thread

Hootie Giangreco June 13, 2023 at 08:25 PM

Meta ads question re: advantage+ alcohol - I'm working on a DTC alcohol brand (wine) - we're looking to test Meta advantage+ campaigns, but realized there's no way to target ages 21+, and the ads are getting rejected. Anyone encountered this before / know of a potential workaround?

Jesse Tilner June 13, 2023 at 08:43 PM

Just do a manual campaign and target by age.

Jai Dolwani June 13, 2023 at 08:57 PM

My info is like 6 months old but don’t think you can do BevAlc with Advantage+ because of that

Jesse Tilner June 13, 2023 at 08:59 PM

I’ve been doing paid media for 8 years but I’m also a Meta hater. ASC feels like a money grab where they can spend your ad dollars on placements that don’t perform and never have/will, 😁

Hootie Giangreco June 13, 2023 at 10:37 PM

Thanks for the replies! helpful

Peter Quadrel June 13, 2023 at 11:51 PM

Unfortunately only broad w/age is working for our age restricted brands