#everything-marketing
Thread
Looking for tips on running giveaways on Tiktok and Instagram (where follows + tagging friends in comments is the requirement)...does anyone have tips for consolidating the engagement to choose a winner at the end of the giveaway?
Instagram and TikTok have API limitations, so any tools typically use scraping and can sometimes be a bit shady. There are some decent ones in the iOS app store, but some charge, others ask for your PW (which I wouldn't trust), etc.
The simplest way is generally to pick a random number, find that comment, then check if they followed the rules. If so, that's your winner. If not, pick another number and repeat the process.
I generally recommend adding a rule like 'join our email list, link in bio' or something like that because 1) you get opt-ins which are easier to convert, thus boosting ROI and 2) it's much easier to pick a winner from the email opt-in list. Also, if people opt-in (the hardest thing), you can generally assume they did the other rules.
Another bonus is if you have them include their username + email on the opt-in form, you can check out their profile for a bit of customer research, finding customers for testimonials/influencers, etc.
These are all great suggestions - thanks for so much intel @Gabriel A. Mays!
dojomojo!