#marketing-creatives-lp
Thread
How are influencers charging for paid usage rights these days? Structure and / or benchmark costs would be helpful!
From my limited experience using a UGC platform (), we got the rights across platforms (TT/IG) for a year for a few hundred dollars (depending on the video requested). This is for micro influencers though (10K - 100K followers).
Varies based on platform/involvement of agent. And ofc them knowing the market.
Our influencer deal values varied between $2-4k. Most with agents but, generally all asked for about $1k per month for paid usage.
If you use a platform, some of them include usage/licensing rights in their T&Cs
On you get unlimited rights. I get ugc done fast here and cheaper than other platforms - no joke had 500 creators apply to my ugc request