#marketing-creatives-lp

Thread

Danika Charity April 13, 2024 at 09:19 PM

Hi all! I'm curious to learn about how much growth / sales brands see from organic content alone. Have you had organic content (that you have created yourselves) convert in a meaningful way? Without paid, UGC or influencers. Thanks!

Rajesh Kumar April 15, 2024 at 12:05 PM

Well I'm not a creator / social media guy. I'm a growth marketer, For most of my brands I will spend equal time and importance to the organic as much as paid no matter the size of the brand. It has driven huge sales there is a case for one of the brand which I've been working on where my organic strategy with mix of offline activation has driven six fig revenue in USD. So I would say don't ignore. Most probably a user who see your ad is gonna look at your organic presence to validate their decision.

Peter Quadrel April 15, 2024 at 11:02 PM

The king of this is Isaac Medeiros he grows his brands with organic video content.

Danika Charity April 15, 2024 at 11:26 PM

Thank you @Rajesh Kumar Appreciate your response.

Danika Charity April 15, 2024 at 11:27 PM

@Peter Quadrel is he in this community?

Sean Reyes July 05, 2024 at 02:08 PM

i dont remember where i heard it, but it was something about ads get you a new audience, organic keeps them there to convert at some point.

We've had a strong organic content game for many years now, and i've watched many competitors that only survived on ads die by the wayside these past couple of years.

Survivor bias, but organic educationcal content is what will stand your brand out from the rest

Danika Charity July 09, 2024 at 03:02 PM

Thanks for this @Sean Reyes we are only doing organic right now. Would love your thoughts if you would mind taking a look at our instagram page. @makermilkco it’s always helpful to get fresh eyes on things, especially from those in the industry.