#marketing-creatives-lp

Thread

Danika Charity May 30, 2024 at 05:42 AM

Hi all,

I'd love to find out what true industry benchmarks are for welcome flow data. We are a plant-based milk company. We have 3 emails in our welcome flow. They are currently ranging from 30-50% open rate with 4-13% click rate. Thoughts on these numbers?
Thanks.

Wiehan Britz May 30, 2024 at 08:33 AM

It differs wildly depending on multiple factors (of course).

We've seen plain text emails get a Click Rate of 35% and others where it's below 5%.

I wouldn't worry too much about external benchmarks to measure against, but rather set your own baseline to improve upon.

Wiehan Britz May 30, 2024 at 08:35 AM

Email 1 in your welcome flow will usually drive 75% of your revenue.. it ALWAYS cliffs off after email 1.. I've seen that across huuundreds of DTC brands.

Dan Sava June 01, 2024 at 12:01 AM

Open rates should be >50% but harder to track accurately now. CTR should be >6% so you seem to be doing well there