#everything-marketing

Hello! I'm looking for advice regarding bundling vs subscription. I'm working on a new paid landing page for my supplement shake company, and not sure if it is better to get people to buy a bundle ( 1bag, 2 bags, 3 bags) OR get them to subscribe ( 2 weeks, 4 weeks, 6 weeks)

My instinct is to push for subscriptions, but many top brands seem to be focused on bundles, and then you can ensure higher AOV on the first order.

Does anyone have a framework to make this decision or experience running a similar test?

Thanks in advance!