#everything-marketing
Thread
Dana Doron
May 24, 2024 at 09:50 PM
Has anyone done a media outreach program with Consumer Product Events (a dba of Brown + Dutch Public Relations, Inc.) where they include you in a product mailer and press release to about 25 writers/editors looking for products to cover (especially for gift guides)? Just wondering how productive it is in terms of getting coverage.
Josh Hahn
June 25, 2024 at 02:36 AM
It’s glorified spam. Best bet is to find specific journalists that would be ideal for your product and pitch them on a story idea that you think would resonate with their audience.
Dana Doron
July 07, 2024 at 06:58 AM
@Josh Hahn as I understood it, those writers and editors opt in to the program. But I'm not sure exactly how that goes down.