#marketing-creatives-lp
Thread
Anyone in the CPG or wellness space crushing organic socials that has learnings in today's landscape? We're turning our attention to organic socials (IG/TikTok) for the first time really, as we've been able to grow well through other channels. We have an agency that handles Tiktok shop seeding but that's about it as far as organic efforts go so far. And from people following from our Meta ads
Curious to hear from @Katie Horgan @Taylor Torro @Ariana P. @Brian Bauersfeld <@U08B6KNEDHC> <@U09B1D1S5PW> @Juan Rodriguez <@U09LCG13529> @Max Kolegue <@U0817P7A3GC> <@U0861FYN7M0> @Sambhav Chadha @Tobi Chapman <@U09D6HLSW6S> @Jordan Kilgour @Jared Holstad
<@U09LCG13529> what you see there is repurposed Meta ads posted to organic socials, and the creative was made in-house with the help of external video editing partners. We invest heavily into Meta ads so many people follow our page from our ads. We're also partnered with around 13k clinicians who tell their patients to use FODZYME if applicable, so we do get some organic following from people who have heard about us and want to learn more. Other than that, no organic strategy in the past year or so.
We are looking to connect more with our audience, as well as increase TOF reach to support Meta ads and 1st/2nd touchpoint brand awareness. Many people in the typical IG and Tiktok age range aren't aware of FODZYME yet. Many of our customers skew older as they've had more time to figure out their gut health, and still go to traditional doctors and dietitians whereas we're seeing an increasing number of individuals aged 25-35 or so take care of their health independently through support of chatGPT etc. given their view on, and experience with, US healthcare is hairy. They look to socials and Chat more and more and we'd like to be present there as well.