#everything-marketing

Thread

Aaron Helisek February 14, 2025 at 09:50 PM

Any brands out there having success driving sales from Influencers posting Reels?

Anthony Guynes February 15, 2025 at 12:19 AM

We see indirect sales and it definitely helps with credibility and brand awareness. We haven’t seen many direct sales from our influencers but I still consider it worthwhile. Also, we have been able to run ads based on the reels that outperform or occasionally whitelist them.

Sambhav Chadha February 15, 2025 at 07:36 AM

Hard to attribute until Meta allows TikTok-esque social commerce tools i.e. links in captions

Crazy to me they still haven’t. Coming soon though 👀

Bruna Alves February 25, 2025 at 05:09 PM

@Sandeep Bansal

Aaron Helisek March 04, 2025 at 05:08 PM

@Sandeep Bansal you guys crushing Reels over there?

Aaron Helisek March 04, 2025 at 05:09 PM

@Sambhav Chadha im not sure those rumors are true that meta's version of TTS i coming. I spoke to someone that worked on the initial launch of IG Shop and he said there is like 2 engineers involved with shopping right now. They let everyone go and it seems there is zero signs of that changing.

Sambhav Chadha March 05, 2025 at 12:45 PM

Really not what I wanted to hear Aaron