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Any advice on avoiding a "mid-week slump" in FB Ads?
Our ads do well say Friday-Tuesday. Wed-Thursday, our CPA about doubles.
Any way to avoid this? Lower the budget for this period? Set a target CPA?
What’s your spend like?
around $6K/month
You could turn them off during the days they double and allocate more to the days they’re turned on
Have you seen positive results with this? How quickly can the ad campaign ramp back up after being turned off?
There are better experts here than I am - but I tend to avoid messing with ad sets that are working well. If you set target CPAs, they might impact the days where it's already working well.
You could try reducing the budget for those two days by 20%, observe for a couple of weeks to see if the remainder of the days are impacted as well. if not, you could start reducing the budget every week by 20% for those two days.
cost caps are your best bet. basically what @Saptarshi Nath said
My guess is you run off a 7 day click (and possible 1 day view) so unless you’re on a one day click it’s probably too hard to know the actual impact by day, unless you’re looking for a busienss level and only have ads running as a possible attribution.
Your ads on Friday may do well because the person was shown an ad on a Tuesday, and retargeted on Friday.
So may be better to look at weekly trends vs daily. Focus on improving the weekly performance.
Run generous caps.
If performance slumps on the weekends after a few weeks of caps then you know that poor performing midweek targeting was in fact feeding your performance.