#marketing-creatives-lp

Thread

Zachary Cannon March 11, 2024 at 02:56 PM

An advisor telling you they’ve seen cheaper CPMs doesnt really mean much. The auction could be more competitive now. Higher CPM also correlates with a higher value audience, so isn’t a bad thing in itself.

What’s the overall site conversion rate (all channels) ?

Kay March 12, 2024 at 02:27 PM

Yep, totally fair. We're a new brand and so our only channel right now is Meta but will be testing other channels soon.

We have a 3-3.5% ATC but a 0.45% conversion.

We are currently only doing subscriptions and suspect maybe the drop in ATC to converted is because of this. Will be testing adding one-time purchases tho