#everything-marketing

way too much going on imo between commuter collection and stanton collection, idk what the difference is as someone who hasn't heard of the brand, keep it to two diff pages.
Also makes room to move color to where the collection selector is

Also a strange price point? round down or up to nearest .99

Macys logo is cropped weirdly too fyi

Great input! Those are easy to fix changes! But do you think that is what is causing 0 cvr?

$100/day also isn't a ton to get consistent traffic/signals back to meta. swould need to see what's happening at acc. level as well. happy to give better/more specific feedback but dont have enough info haha

are you optimized for sales? Also putting macys and nordstrom next to eachother is a miss I think, TOTALLY different consumer

what's total spend? what is the ad

is it possible that if it's 'as seen on' macy's and nordstrom that users are bouncing to go find it on macys or nordstrom?

@Jesse Tilner - Had to turn off the campaign, I just uploaded it again if you want to check 🙂

<@U08JGU9FQP3> in the Ad Library!

Thanks @May Lau Thats great feedback! I can fix this!

@Avneet Singh A whole lot going on on the page, I couldn't help but record a <10minute loom for you - Here is an AI generated summary of the Loom, and here's the loom video

High-Priority Fixes:
1. Brand Identity: Add your logo and clear brand presence at the top
2. Product Clarity: Make it immediately clear what you're selling (a polo shirt)
3. Value Proposition: Explain the unique benefits early in the page
4. Pop-up Strategy: Remove the 25% discount pop-up on landing
5. Technical Details: Replace "Technical Description" with simpler, benefit-focused content
6. Footer Elements: Add contact info, shipping policy, returns policy, and About Us
Content Improvements:
• Reduce the excessive number of product images
• Use images that match the "commuter" positioning
• Organize information hierarchy with benefits before testimonials
• Avoid specific claims like "48% less sweat" without clear substantiation
• Increase font size for readability
• Add navigation arrows for desktop image galleries
Pricing Strategy:
• Consider a 10% discount on pop up instead of 25% by default (converts better)
User Experience:
• Simplify the page layout and reduce scrolling required to get key information
• Don't compare your own products on the same page
• Fix duplicate content blocks (same benefits repeated multiple times)
• Rename "Complete the look" section if not offering complementary items

Thanks for your feedback @Sandeep Bansal! You are 100% right and we are looking into fixing it asap!

Hi @May Lau Working on finalizing all the changes but we definitely had a bit of a different ad strategy implemented that helped!