#paid-media

Thread

Fred Perrotta March 27, 2024 at 03:26 PM

What’s the best resource for mastering Google Shopping Ads? Need to brush up on the latest best practices before restarting some campaigns.

Zoe Jirgens March 27, 2024 at 04:58 PM

I go on reddit + Google, here are some links ive gathered in my 4 years:
https://www.campaignmonitor.com/blog/email-marketing/how-to-optimize-your-google-ads-campaigns-like-a-pro
https://blog.vidhoarder.com/the-ultimate-list-of-google-ads-targeting
https://www.yellowhead.com/blog/google-ads-best-practices
https://stablewp.com/google-ads-funnel-the-most-powerful-ppc-strategy-to-maximize-your-roi
https://www.wordstream.com/blog/ws/2018/10/29/google-ads-mistakes
https://www.semrush.com/blog/google-shopping-ads/ (google shopping specific)

Fred Perrotta March 27, 2024 at 05:01 PM

Thanks, @Zoe Jirgens. Most of the results in Google are outdated or too basic.

Here are a few more if they’re useful to you:
https://commonthreadco.com/blogs/coachs-corner/google-shopping-ads-guide-ecommerce
https://commonthreadco.com/blogs/coachs-corner/google-performance-max-ecommerce
https://commonthreadco.com/blogs/coachs-corner/fix-performance-max

Zoe Jirgens March 27, 2024 at 05:02 PM

Yeah i do the basics and for advanced i go to more recent reddit - honestly anythign is better than googles advice😂

Zoe Jirgens March 27, 2024 at 05:02 PM

Even google doesnt know when they update their stuff

Rachel Connors March 29, 2024 at 08:08 PM

We work with John Moran from Solutions 8 (a genius!) and he does a ton of YouTube videos that are great resources