#paid-media
Thread
What's been the best setup when using ASC+?
We currently run just with winning Ad IDs, but eager to hear any other strategies and more broadly your opinion about using it for scaling!
Yep the same best creatives go into ASC
Stick with that, have minimum 5-6 creatives with higher budget which I usually go with 3x of my daily budget.
Keep refreshing by adding new winners every week if possible based on your creative pipeline.
As u scale separate ASC by
1.Products ( To control AOV )
2. Creative format (Image/video) bcuz they tend to have variance in CPM, CTR and funnel level.
3. Then if ur testing funnels, separate it too..
Tip: And incase ur got the engaged visitors feature use that to add website visitors, engagers basically the lowest quality people who knows your brand. I'm seeing a greater no of budget being moved towards. that.
Meta reps will tell you to run them with 40-50 creatives, but I have had zero luck on many accounts with ASC. Meta will report wildly different results to a third part platform like Triple Whale. Not sure if im isolated, however I have this happening over 3-4 accounts and multiple countries.
ASC works for MOF/BOF people, so it can be your people or inmarket people who have shown interest of similar products. So wildly the performance is based on how strong is your TOF funnel & The market dynamics.
Yes ASC attribution is much so stick with either 7DC or 1DC for reducing over attribution.