#paid-media

These look really good, maybe your targeting is off if nothing is working?

These went live 10 mins ago, so I am glad to hear you think they're good! We have been testing out different types of targeting, it was initially broad, now we'll niche down a little bit and see

Try testing different angles/positioning. Testimonial ads work best when the positioning/angle really hits (pun slightly intended). E.g. People taking up boxing for the first time - explain why it's the best glove for first timers - that kind of thing.

Great idea! :)

@Sean Cowie the us vs them angle is strong but the design is overshadowing the copy. Common issue with design in my experience.

I’ve posted some examples that use best practice. Notice at how clean and easy to read these are

1. Clearly split down middle.
2. Two colors - your product = positive attractive color.
3. Copy has two parts that are very clearly written - one for your brand - one for everyone else.
4. Copy is left aligned (not centered like poem)

** this is “best practice” but let fb and customers decide ;)

Dm if you wanna chat more about these creative! Happy to help

@Paul Leeds this is killer advice and super helpful!! We’re going to send this off to the creative team we’re working with to make these changes

I like the first one the most too, but I think better version of #3 would do well too.

What is your approach to advertising? Are you running a CBO? ASC? Are you targeting?