#paid-media
Thread
Sivert Ridderseth
May 23, 2024 at 07:36 PM
@Charles Tichenor IV Talks alot about evaluating advertising based on EFFICIENCY.
What is efficiency?
How do i measure it?
Cynthia Bell McGillis
May 23, 2024 at 11:35 PM
ROAS! Money made/ad dollars spent.
Charles Tichenor IV
May 24, 2024 at 01:34 AM
oh no no lol
NEVER ROAS
we want to measure real money
and actual results
ROAS is an inaccurate number / a number that isn’t correlated to it
very bad data
let’s focus on BLENDED CPA & PSM
here’s more on why ROAS is trash
The MOST IMPORTANT METRIC to Make Money with Facebook Ads
Rajesh Kumar
May 24, 2024 at 03:47 AM
PSM is best to track it shows the growth and predictable cash flow cycle.
Charles Tichenor IV
May 24, 2024 at 03:55 AM
indeeed
Charles Tichenor IV
May 24, 2024 at 03:55 AM
Find more here… super deep and worth its weight in gold
Kris Watts
June 01, 2024 at 03:21 AM
I didnt think you did sales @Charles Tichenor IV?
Charles Tichenor IV
June 01, 2024 at 03:37 AM
not a side wide discount
but a killer Bundle deal