#marketing-paid

Thread

Mike K December 06, 2025 at 03:35 PM

Tiktok keeps blowing a ton of my budget on product card ads, is there a way to mitigate this?

Claire Peters December 08, 2025 at 03:22 PM

I turned it off, I was getting decent CTR but significantly lower CVR

Mike K December 08, 2025 at 03:45 PM

<@U092UJ6EVUJ> Are you able to do that in a GMV Max campaign? Ive been looking all over

Claire Peters December 08, 2025 at 03:45 PM

no, just video shopping

Shin Takeda December 08, 2025 at 04:48 PM

@Jordan Kilgour know a work around for this?

Jordan Kilgour December 09, 2025 at 02:37 AM

@Mike K @Shin Takeda no way around this as of now unfortunately. Only thing you could do is force creative boost budget to a handful of creatives, but it just wouldn't work well. They don't yet have the option to turn off the product card.

Peter January 07, 2026 at 08:31 AM

@Mike K it will chase the conversion. So it suggests the short video or live creative isn't giving it enough juice

Peter January 07, 2026 at 08:32 AM

Or that your creative isn't enough to reach the right audience, so it's trying to reach them there