#paid-media

Thread

Nikke May 13, 2024 at 09:00 AM

This is my first time working with a client who sells in 2 completely different time zones.

And I have seen that when the one market is winning, other market starts to perform worse.

In this case: their Meta ad account Time zone is Poland.

Target markets

Australia
United States

Would you recommend having one time zone per ad account or what are your thoughts?

Kanish Jain May 14, 2024 at 01:51 AM

Is it the same store selling in two different time zones?

Nikke May 14, 2024 at 06:56 AM

Yes!

Kanish Jain May 14, 2024 at 08:02 AM

then, we run it from same ad account

Just two different campaigns for two different regions

But if it's a high budget account, then a separate account makes sense

Peter Quadrel May 15, 2024 at 03:56 PM

Campaign seperation.