#paid-media

The NEW Facebook Ads Tool that Prints Money

*Facebook Ads Opportunity Score: The New Tool That Boosts Performance

Opportunity Score Isn’t Everything — But It Helps

A smart way to check if your ads are set up for success.

Think of Opportunity Score like a credit score.

It’s not about being perfect — it’s about being strong enough to make good things happen.

A high score doesn’t guarantee success.
A low score doesn’t mean failure.
But better scores usually mean Facebook’s machine has what it needs to do its job well.

So What Does It Actually Do?

Opportunity Score shows how well your campaign setup matches Facebook’s best practices.
It gives you suggestions — ranked from most to least important — to help improve performance.

Things like:
• Are you using the right conversion event?
• Is your audience too narrow?
• Is your creative doing its job?

The goal isn’t to make it perfect. The goal is to make it better — step by step.

Use It to Guide You — Not Control You

Don’t stress if your score isn’t 100.
Lots of successful accounts sit in the 70–80 range.
That’s more than enough to grow fast and make money.

Follow the suggestions that make sense.
Ignore the ones that don’t fit your business.
Your goals come first — not Facebook’s checklist.

The Smart Way to Use It
• Use your score to find easy wins.
• Fix the big stuff first.
• Don’t chase perfection — chase profit.
• And always put your strategy ahead of the score.

Final Tip

Opportunity Score is a helpful tool — not a rulebook.
It can clear the runway, but you still have to fly the plane.

So use it to build stronger foundations, teach the machine faster, and make better decisions.
But never forget: you’re running a business, not just an ad account.