#paid-media
Thread
thanks for sharing @Kent Wilson
have you heard any reason to why this is happening?
we dropped Meta about 6 weeks ago
No clue. Previously best-performing ads with hundreds of thousands of spend behind them have fallen away. Other new ads that did well the previous 4+ weeks also fell off.
Where did you shift your spend if you have moved away from FB?
we were getting more traction with our viral reels, so put more attention and focus there!
our GAD's have always outperformed Meta
Meta just always ticked on by
but it sounds like you are spending a lot more
We do very well with influencer and creator seeding on YT, which is our top awareness channel according to surveys. But FB has always been our top paid channel. I improved CPA's by about 30% last year, but they started creeping up again in March and have bottomed out for me this month.
true
what is your brand called?
RV SnapPad
okay cool, interesting product
do you guys manufacture in China?
Nope, made in the US.