#paid-media
Thread
Prasid Pathak
May 29, 2025 at 04:26 PM
Question for folks who advertise a product that's mostly for a single gender (i.e. makeup, barbershop). On Meta ads are you excluding the other gender? We're selling a product that's 95% for just men. We're currently targeting both genders, and i'm wondering if it'd be a low-hanging fruit optimization to exclude women.
Stefan Bozic
May 30, 2025 at 02:47 AM
Typically there's no need to exclude gender - FB's algorithm is already optimizing for the right gender.
So to answer your question - is it a low-hanging fruit to exclude women for your product? Highly unlikely - but you can check to see what the male/female split is with your ads (and if it's, for examples 70%/30%, and you say 95% of your products are for men, then try targeting men only).
Hope that helps!