#marketing-paid
Thread
Loaded question, but I'll ask anyway lol -
If you prob SHOULD NOT turn off your highest spending TOF ad, bc of the downstream affect on the BOF, would you lower spend on the campaign?
Or will that just decrease your revenue without helping your efficiency? where if you lower spend on your TOF, then it will have a downstream effect on other ads, so best to ride it out, and keep testing new until u can find new winners to complement/replace
decreasing spend should help with efficiency but not with overall volume. Theres usually a sweet spot though- but yeah if the current performance is not viable and you can get same or better amounts of CM at lower spend, id do it
this is what creative testing is for
a simple CBO with 32 against the control
if it earns spend, and the performance is better
voila
btw, what does the 4Pi tell you is happening?
@Sebastian Valiente ya I would agree, although CM not improving with lower spend over L14
whats the mix of new vs returning of the cash flow, from ads and not
@Charles Tichenor IV we're 90% new customers, mostly single purchase item
so, question...
Why not more repeat buyers?
this is taking the initial question into a tangent, but it's generally a single purchase product, for at least 1 year. And yes, that's a business issue forsure, but is separate from our NC-CPA going out of control.