#paid-media
Thread
June's been the worst month on Meta for us in over a year. Very stable performance in Q1 and much of Q2, but June's fallen off a cliff right at the start of the month and has only gotten worse.
With Father’s Day that’s surprising why do you think?
Can't put our finger on it. Deployed a bunch of new creative last month, but we'd pruned a lot of that back.
Even long-time best ads have seen their CPA's balloon by 40%+ this month.
I have a super successful ad that I run throughout over a dozen countries, though when I run it in the USA the CPM's are off the charts. No matter what I try (changed copy, landing pages, audiences, they sit at around $150-$170 AUD. The ad still had a great CTR (around 3.8%), and converts ... but CPA's are too high ...
I have since run the ad using a worldwide audience, and excluded a heap of countries I dont want to sell to. The CPA's for that ad to the USA in the WW campaign now sit at $60 AUD..
Hmm. Very strange.
Our best performing ad is the same. Lots of clicks and spend, CPA's have increased by 70% this month,
Saw this on Twitter.
Are you running heavy Shops?
Not heavy, but considering re-doing all of the campaigns with it as a destination now.