#paid-media
Thread
Viktor Thestrup
April 14, 2025 at 09:16 AM
How would you guys structure you ad account for high-price products with a longer customer journey?
Peter Quadrel
April 14, 2025 at 01:41 PM
ABO testing/prospecting
ASC winners/scaling
Lowest cost to start
7DC
Charles Tichenor IV
April 14, 2025 at 03:25 PM
CBO
1 Campaign per Business Objective
We don't use predictive bidding
or non-scientific styles
and prioritize volume of data
So... kinda, the opposite of Peter i guess lol
But his is an early win, low volume high level of effort
mine is slower wins... high volume low level of effort