#marketing-paid

Thread

Marco Wimmer January 19, 2026 at 04:58 PM

How do you guys read Pinterest ads performance? Platform data is looking good based on e.g. 30/30 attribution model, GA click data obviously looks very different/poor, too small for significant holdout tests. CPM very cheap, CPS about 1/3 of Meta. Catalog only, spending on Search and related pins.

Marco Wimmer January 20, 2026 at 04:59 AM

Thanks Jordan, yeah thing is that user behavior on Pinterest is that different to other social channels. We're in the home decor space so from first interaction to actual purchase it can be weeks (save pin, create board, talk to spouse, renovate home first, etc.)

Shin Takeda January 20, 2026 at 05:35 PM

@Fergal Dinan <@U09QG26TKEW> @Zac Kyle got any recs?

Andres Alla January 30, 2026 at 03:56 AM

<@U08PLAWQ2D9> We're in the home decor space so from first interaction to actual purchase it can be weeks (save pin, create board, talk to spouse, renovate home first, etc.) - Exactly the same for us. Not exactly home decor but kind of similar idea & consumer behaviour.. We ran Pinterest ads in 2024, but wasn’t sure how to correctly attribute performance so ended up pausing. 7dc/1dv metrics were horrible. Usual conversion window is like 60 days for us

Marco Wimmer January 30, 2026 at 05:00 AM

Thanks @Andres Alla interesting

Lisa Jacobs January 31, 2026 at 03:39 PM

The way I've always looked at Pinterest is that Pinterest is for planning/ future so i expect a longer time to purchase. What are the attribution windows you use on Meta? I would allow for longer than meta but 30 day view is too long in my opinion