#marketing-paid

Agree with above. I use to run all my clients campaigns based on audience (high leveler: acquisition, cross sell, retargeting; with refunded targets within each) then Black Friday messaging was creative that was rotated in rather than a stand alone campaign

the 2nd option is the only one here that really makes sense
and why do we have so many hero products?

Would we not want to spend the most money on what is the best for business... rather than chasing a lot of lower value efforts that confuse the system and the customer?

If its me

i'm running the 1 Evergreen with my single Hero Product
and the BFCM if the offer is a significant AOV lift over the hero

and maybe a catalog if I have enough SKUs

don't spend more, where you make less
just to have ads with less data
so your profits are lower

I just create another BFCM CBO campaign and do both scaling + testing in that campaign.

@Nativ Yanko?

Hey @Avi Arora @Joel Jackson @Kris Watts @Hugo Lewis @Brad Baxter @Katherine Jacobson how’s your BFCM looking this year? Mind sharing how you’re structuring your ads + what’s been working for you? Curious to hear your take on @Angus Fraser’s setup!

Well we ran a flash sale for one of our brands in early November with the intention of getting early $ out of the consumers before an actual BF sale. We have done it for a few years now, and it has always been a success.

Here is how we structured it.

We ran a reminder set engagement campaign for 4 days prior to the sale. During this time, we also primed our email list that the sale was coming. During this time we were still acquiring new customers 75/25 so very little impact.

The sale was 30% off sitewide for 3 hours, with 25% sitewide offer introduced afte the 3 hours (email from the founder explaining that we were overwhelmed with the result, and we will offer 25% off sitewide).

We ran a single ASC with a lifetime budget (1 day). It only had 4 generic sale ads in it to avoid too much testing. The budget was significant as we aimed to spend as much as we could in the first 3 hours. i.e. 50K budget with the idea that we try and spend say $10K in that first 3 hours. Hard to know how it worked, as it took 90 mins to reflect spending. After the 3 hours we turned off the 30% off ads, and cut over to 25% ads, and significantly reduced ad spend.

Results without giving too much away.
• Email list drove a significant amount of total revenue, as well as SMS.
• 61% of orders were new customers
• 6% of revenue was ad spend (MER)
• We did $50K in the first 3 mins.
• It was our biggest eve single day by over 250%
So no, this isnt our BF strategy but something worth sharing. Ill put up our BF strategy in the coming days.

We did Buy More Save More bundle offer Nov 18 onwards then we'll do a hard swap for 25% off. We've seen great results so far in doing this. Esp in regards to AOV