#marketing-paid

Thread

Claire Peters January 07, 2026 at 04:23 PM

Hi y'all! Question about TikTok - I set up TikTok with the shopify integration and chose 'maximum customer data' sharing. I also have Shopify's cookie consent banner firing for all users, and we only sell in the US. If someone visits my site and chooses to opt out of cookies in the consent banner, does that prevent TikTok from collecting data during their session?

Shin Takeda January 08, 2026 at 06:40 PM

Looping in @Jordan Kilgour <@U09D6HLSW6S> <@U08C235FRRN> @Mike K

Zain Ali January 08, 2026 at 06:48 PM

Usually there’s a TikTok pixel on the website that does all the attribution and tracking. So if they just decline cookies it shouldn’t block TikTok’s ability to track and attribute. If they have ad blocker on and it blocks the pixel, then that could lead to a dropoff. Adding UTM’s to your links and using a MTA tool like northbeam or triplewhale will help with getting better attribution

Claire Peters January 08, 2026 at 07:33 PM

I'm using the tiktok shopify app integration, not a pixel in GTM/hardcoded. I am more worried about compliance than measurement - we're currently using triplewhale and a how heard survey