#paid-media

Hi everyone! I would like to benchmark how you do the analysis in a more high level basis on Ads. Do you classify the Ads to group them and have a more general understanding of what is working and what is not?

Here, I run a general analysis every 2 months, classifying all Ads using the variables:
• format: video/carroussel
• pain or solution
• theme: allergy/discomfort/etc
• main claim: here we test different sentences/claims
I run this analysis, think of hypotheses and next tests to be run.

How do you guys do?