#paid-media

Thread

Hannah Pham April 23, 2025 at 04:41 PM

Hi channel, do you know if it's worth it to test optimizing for add to cart in addition to purchases on FB? Our purchase events are so sparse that we wanted to test a conversion event earlier in the funnel. However, we keep hearing that we should optimize for purchases only. Curious to hear what you think.

Jesse Tilner April 23, 2025 at 06:18 PM

Always purchase. FB is too smart, if you optimize for ATC, it will just find you ATCs. Window shopper vs. converter